Comments on: F1 2012 coverage leaves advertisers in a spin? http://www.lhmmedia.com/blog/f1-2012-coverage-leaves-advertisers-in-a-spin/ Just another WordPress site Tue, 20 Sep 2011 12:15:32 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: ianh http://www.lhmmedia.com/blog/f1-2012-coverage-leaves-advertisers-in-a-spin/#comment-61 ianh Sun, 14 Aug 2011 11:06:21 +0000 http://www.lhmmedia.com/?p=765#comment-61 Some really interesting points raised here all, I think we're all in agreement that this is a bad thing for the sport. Lets get behind the petition sent from Sir JGP http://www.facebook.com/l.php?u=http%3A%2F%2Fepetitions.direct.gov.uk%2Fpetitions%2F57&h=kAQAGUfp4AQC3Mhi65YHCBz4JFYpCqtI0pRLvAw_2hIy2ZA Some really interesting points raised here all, I think we’re all in agreement that this is a bad thing for the sport. Lets get behind the petition sent from Sir JGP http://www.facebook.com/l.php?u=http%3A%2F%2Fepetitions.direct.gov.uk%2Fpetitions%2F57&h=kAQAGUfp4AQC3Mhi65YHCBz4JFYpCqtI0pRLvAw_2hIy2ZA

]]> By: dik http://www.lhmmedia.com/blog/f1-2012-coverage-leaves-advertisers-in-a-spin/#comment-60 dik Sun, 14 Aug 2011 07:29:42 +0000 http://www.lhmmedia.com/?p=765#comment-60 It is probable that the 2011 BBC F1 coverage and presentation cannot be bettered. If its not broken don't try and fix it. It is probable that the 2011 BBC F1 coverage and presentation cannot be bettered.

If its not broken don’t try and fix it.

]]> By: gazfarr http://www.lhmmedia.com/blog/f1-2012-coverage-leaves-advertisers-in-a-spin/#comment-58 gazfarr Fri, 12 Aug 2011 23:20:26 +0000 http://www.lhmmedia.com/?p=765#comment-58 The BBC have over committed on the Olympics coverage it "rightly" needs to cover in 2012. Whilst it is in no doubt that the Olympics will be the biggest sporting event to grace these shores since '66, i think the media has totally over estimated how much the British public actually care about the games. Back in 84 and 88 the Olympics were a big draw, party due to the inefficiencies that were dominating the British football scene. Since then however, sport and the way we watch it has developed into something much more powerful than an event that is still regarded as amateur and occurs once every 4 years - Simply put the Olympics does not have the attraction of high calibre names such as Rooney, Nadal, Woods...or Hamilton. Formula 1 is in a much healthier state than it was a decade ago. The racing is competitive and although there is still a Big 3 style domination, it's evident that membership to this elusive club is no longer divine. Therefore casual viewers have flocked back in their masses to watch not only the races, but the high quality output delivered by the Beeb. Since moving back to the BBC, the coverage has been second to none. At times it has almost been too good to be true. Whilst clearly unsustainable forever, the BBC have judged that the current level of production to be too costly. Again as true as this may be, the BBC have not considered what is truly essential to their F1 viewers; and that is the Sunday afternoon race session. I truly adore the free practice and qualifying coverage, the wealth of information available online and via the red button, not to mention the high grade front-end and insight provided by Jake and the team from the pit lane But I'd happily sacrifice all of the superfluous viewing for just the race on a Sunday afternoon, covered from a studio in Salford. The alternative of paying a subscription for 10 races is simply not a pill I wish to swallow and the BBC have wrongly determined that I would rather watch archery for a 2 week period, compared to Fernando and the Scuderia wrap up a title. The BBC have over committed on the Olympics coverage it “rightly” needs to cover in 2012.

Whilst it is in no doubt that the Olympics will be the biggest sporting event to grace these shores since ’66, i think the media has totally over estimated how much the British public actually care about the games.

Back in 84 and 88 the Olympics were a big draw, party due to the inefficiencies that were dominating the British football scene. Since then however, sport and the way we watch it has developed into something much more powerful than an event that is still regarded as amateur and occurs once every 4 years – Simply put the Olympics does not have the attraction of high calibre names such as Rooney, Nadal, Woods…or Hamilton.

Formula 1 is in a much healthier state than it was a decade ago. The racing is competitive and although there is still a Big 3 style domination, it’s evident that membership to this elusive club is no longer divine. Therefore casual viewers have flocked back in their masses to watch not only the races, but the high quality output delivered by the Beeb.

Since moving back to the BBC, the coverage has been second to none. At times it has almost been too good to be true. Whilst clearly unsustainable forever, the BBC have judged that the current level of production to be too costly.

Again as true as this may be, the BBC have not considered what is truly essential to their F1 viewers; and that is the Sunday afternoon race session.

I truly adore the free practice and qualifying coverage, the wealth of information available online and via the red button, not to mention the high grade front-end and insight provided by Jake and the team from the pit lane

But I’d happily sacrifice all of the superfluous viewing for just the race on a Sunday afternoon, covered from a studio in Salford. The alternative of paying a subscription for 10 races is simply not a pill I wish to swallow and the BBC have wrongly determined that I would rather watch archery for a 2 week period, compared to Fernando and the Scuderia wrap up a title.

]]> By: ShaGGy http://www.lhmmedia.com/blog/f1-2012-coverage-leaves-advertisers-in-a-spin/#comment-54 ShaGGy Sat, 06 Aug 2011 17:33:02 +0000 http://www.lhmmedia.com/?p=765#comment-54 It is also suspicious that the BBC brought SKY in on the deal without putting the contract up for tender or inviting any other FTA channel to join/bid with them. Considering the contract was due to expire at the end of the 2012 season and the BBC were aware that Channel 4 were looking to take over the right for the 2013 season it comes as no suprise that the BBC approached SKY and made this deal until 2018 which locks out any other FTA operator from getting the rights for 7 more years as the BBC knew they were about to lose it they made this deal. The OFT should be looking into this and then forwarding it on to the Competitions Commission for investigation as I am sure it breaks anti-competition laws. It is also suspicious that the BBC brought SKY in on the deal without putting the contract up for tender or inviting any other FTA channel to join/bid with them.

Considering the contract was due to expire at the end of the 2012 season and the BBC were aware that Channel 4 were looking to take over the right for the 2013 season it comes as no suprise that the BBC approached SKY and made this deal until 2018 which locks out any other FTA operator from getting the rights for 7 more years as the BBC knew they were about to lose it they made this deal.

The OFT should be looking into this and then forwarding it on to the Competitions Commission for investigation as I am sure it breaks anti-competition laws.

]]> By: Sir JGP http://www.lhmmedia.com/blog/f1-2012-coverage-leaves-advertisers-in-a-spin/#comment-53 Sir JGP Sat, 06 Aug 2011 17:30:52 +0000 http://www.lhmmedia.com/?p=765#comment-53 The move to Sky is real bad news for F1, the viewing figures are sure to drop and sponsors will leave the team or at best offer them less money, this will result in teams hitting harder times and finding it real difficult to raise the money required. I feel by the time FOM realise the mistake they have made we will have lost many of the teams in F1 now to bankrupty. Please support http://www.facebook.com/l.php?u=http%3A%2F%2Fepetitions.direct.gov.uk%2Fpetitions%2F57&h=kAQAGUfp4AQC3Mhi65YHCBz4JFYpCqtI0pRLvAw_2hIy2ZA The move to Sky is real bad news for F1, the viewing figures are sure to drop and sponsors will leave the team or at best offer them less money, this will result in teams hitting harder times and finding it real difficult to raise the money required. I feel by the time FOM realise the mistake they have made we will have lost many of the teams in F1 now to bankrupty.

Please support http://www.facebook.com/l.php?u=http%3A%2F%2Fepetitions.direct.gov.uk%2Fpetitions%2F57&h=kAQAGUfp4AQC3Mhi65YHCBz4JFYpCqtI0pRLvAw_2hIy2ZA

]]> By: Gary W http://www.lhmmedia.com/blog/f1-2012-coverage-leaves-advertisers-in-a-spin/#comment-52 Gary W Sat, 06 Aug 2011 17:25:30 +0000 http://www.lhmmedia.com/?p=765#comment-52 I have read that if i subscribe to sky sports just for the F1 coverage it will cost me £61 per race. i'm afraid i can find a lot better things to spend money like that on. This will be bad for viewing figure, teams will get an extra £million for TV rights but sponsorship will suffer!! no sponsor is going to put the same amount of money in the pot for less advertising are they? I have read that if i subscribe to sky sports just for the F1 coverage it will cost me £61 per race. i’m afraid i can find a lot better things to spend money like that on.

This will be bad for viewing figure, teams will get an extra £million for TV rights but sponsorship will suffer!! no sponsor is going to put the same amount of money in the pot for less advertising are they?

]]> By: Lizzy http://www.lhmmedia.com/blog/f1-2012-coverage-leaves-advertisers-in-a-spin/#comment-51 Lizzy Sat, 06 Aug 2011 17:02:57 +0000 http://www.lhmmedia.com/?p=765#comment-51 They had managed to get a new generation of fans including my 6 year old son who lives and breathes the sport hes 6 and does not understand why he can't watch it. His dreams of becoming an f1 driver has been shattered, I understand that they obviously do not care about how hurt all the fans are I have followed the sport for many years and I'm extremely hurt by the choices being made, there had to have been something else that could have been done. I'm afraid after this season I will not be watching i will not pay for sky, in these times putting food on the table is more important. I hope they realise their mistakes before it is to late or I fear we will loose the sport for good. We have lost our sport to greed. This is a sad time for all f1 fans. They had managed to get a new generation of fans including my 6 year old son who lives and breathes the sport hes 6 and does not understand why he can’t watch it. His dreams of becoming an f1 driver has been shattered, I understand that they obviously do not care about how hurt all the fans are I have followed the sport for many years and I’m extremely hurt by the choices being made, there had to have been something else that could have been done. I’m afraid after this season I will not be watching i will not pay for sky, in these times putting food on the table is more important. I hope they realise their mistakes before it is to late or I fear we will loose the sport for good. We have lost our sport to greed. This is a sad time for all f1 fans.

]]> By: ianh http://www.lhmmedia.com/blog/f1-2012-coverage-leaves-advertisers-in-a-spin/#comment-50 ianh Fri, 05 Aug 2011 18:35:36 +0000 http://www.lhmmedia.com/?p=765#comment-50 Hi Margaret, It is dissapointing for all involved, especially with timing half way in to the current contract. One thing we can't understand is that if you take the children's programme 'In the Night Garden' which costs around £11m a year for BBC to make, then £25m is nothing to have kept the contract and the viewers. Wonder also if the BBC team will make the jump over. If they do, would the fans? Martin Brundle's contract is up at the end of the season. Hi Margaret, It is dissapointing for all involved, especially with timing half way in to the current contract.

One thing we can’t understand is that if you take the children’s programme ‘In the Night Garden’ which costs around £11m a year for BBC to make, then £25m is nothing to have kept the contract and the viewers.

Wonder also if the BBC team will make the jump over. If they do, would the fans? Martin Brundle’s contract is up at the end of the season.

]]> By: margaret brown http://www.lhmmedia.com/blog/f1-2012-coverage-leaves-advertisers-in-a-spin/#comment-49 margaret brown Wed, 03 Aug 2011 19:50:11 +0000 http://www.lhmmedia.com/?p=765#comment-49 This is so disappointing we are all massive f1 fans how dare the bbc fill our screens with rubbish fund non entity channels yet disenfranchise 6.6 million. T V licence payers its not free we pay. I will not be giving sky any money for a sports channel that we as a family are not interested in. This is a very very bad decision Bernie needs to go. This is so disappointing we are all massive f1 fans how dare the bbc fill our screens with rubbish fund non entity channels yet disenfranchise 6.6 million. T V licence payers its not free we pay. I will not be giving sky any money for a sports channel that we as a family are not interested in. This is a very very bad decision Bernie needs to go.

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