They say everybody’s got a book in them. So check out some
of our thoughts on the world of marketing, they’re better out than in.
A poll by Creative Review, has revealed the top slogan of all time.
The winning slogan was Beans Means Heinz. It was developed by Maurice Drake in a London pub in 1967, with a lunch of beer and sandwiches. Drake said: ‘I still find it incredible that over 40 years later, the seemingly timeless ‘Beanz Meanz Heinz’ slogan still continues to have relevance and brand power, still appealing to generations in an ever-changing world.’
1. Beanz Meanz Heinz – Heinz [1967]
2. Just Do It – Nike [1987]
3. Does Exactly What It Says On the tin – Ronseal [1994]
4. Make Love Not War – various [1965]
5. Every Little Helps – Tesco [1993]
6. Have a Break. Have a Kit Kat – Kit Kat [1957]
7. Vorsprung Durch Technik – Audi [1982]
8. Think Different – Apple [1997]
9. It is. Are You? – The Independent [1986]
10. It’s Finger Lickin’ Good – KFC [1950s]
11. Say It With Flowers – FTD [1917]
12. Keep Calm and Carry On – HM Gov [1939]
13. It’s The Real Thing – Coca-Cola [1940]
14. You Either Love It Or Hate It – Marmite [1996]
15. Because I’m Worth It – L’Oreal [1971]
16. Snap! Crackle! Pop!- Kellogg’s [1932]
17. Never Knowingly Undersold – John Lewis [1925]
18. Liberte, Egalite, Fraternite – France [1789]
19. Refreshes the Parts Other Beers Cannot Reach – Heineken [1973]
20. No One Likes Us, We Don’t Care – Millwall FC [1970s]
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