What is MMS? (Multi-media Messaging Service)
Like SMS, MMS is a way to send a message from one mobile to another. The difference is that MMS can include, not just text, but sound, images and video. It's also possible to send MMS messages from a mobile phone to an email address!
Formats that can be embedded within MMS include:
Text (formatted with fonts, colours, etc)
Images (JPEG, GIF)
Audio (MP3, MIDI)
Video (MPEG)
Whilst customers can create and send their own MMS messages, companies can also send MMS messages to subscribers or customers.
For example, a company could send visitors an MMS map to help them locate
their office.
Benefits
Vibrant media can be used to gain attention
Capture data
Earn revenue
Increase interaction with customers
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Examples
Promotions
Directions
Reports
News and bulletins
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