Eurocell
Ingeniously enhancing home improvement communications
Your home, your improvements, yourpad
When UPVC windows and doors manufacturer Eurocell wanted a key sales tool that would help them to improve both trade and consumer communications, they came to LHM. We identified the solution as an interactive app, which would showcase the way that Eurocell’s range of products would look on a customer’s actual home – making decision-making an altogether easier, much smoother and more instant process.
Visualisation made easy
We embarked on a comprehensive competitor review, identified a gap in the market – and set about creating a revolutionary home improvement visualiser app called YourPad. The app enables users to view a true-to-life representation of how Eurocell’s wide range of windows, doors and conservatories will look on their own property when installed. Multiple products and different options can be easily added, re-sized and skewed on the photo of the customer’s house to provide a realistic perspective.
Future planning
Used by both potential Eurocell customers and the trade, YourPad features a database of 2,000 products, with scope to use the CMS to edit instantly more as products are added. The app saves any items added in a product list, along with the final composition, which can then be emailed to generate a quote or saved for future editing.
View and download the free app here:
£5k
worth of additional orders secured from one tradesman using the app
11k
downloads target for 2014 on course to be achieved
2014
marketing plan primary focal point will be YourPad, with all elements of the business aligned with the sales tool
