Pinterest introduces new ‘Follow’ button

Pinterest has recently updated its ‘Follow’ button in order to make it easier for people to find the latest pins from their favourite brands and publishers on the channel, which is an important way for users to discover new products they might like from your business.

The new ‘Follow’ button will pop up a small dialog with a preview of your account’s latest pins, meaning visitors do not ever have to leave your website to follow you. Once someone follows you on Pinterest, they will start seeing your activity in their home feed.

New Pinterest Follow Button

Source: Pinterest

The button can be added to your company’s website by inserting a piece of code into your pages. If you have the original ‘Follow’ button in place, you will automatically be upgraded to the new version.

Download your social channel updates guide for the Pinterest ‘Follow’ button here.

For more information on recent social changes, or to find out how LHM can help you grow your social activity, email us at hello@lhmmedia.com or call us on 0121 237 5260.