The foundations
Aston Pride wanted to celebrate the success of its £54m project for the Aston regeneration area. The integrated campaign would highlight the key achievements from the delivery of 135 projects over 10 years. All elements of the project were to be demonstrated including Health, Employment, and Housing.
Bringing it all together
Our idea was to demonstrate how the project had empowered communities and improved lives within the Aston Pride area. LHM needed to launch a campaign that showed the progress and achievement of the project to existing residents through a blend of offline and online media.
The legacy
Aston Pride was named best inner city regeneration scheme in the UK from 39 other NDC projects. Our marketing campaign was applied using outdoor media, online and print to celebrate the acheivements and impact the project had on the local community.