The package
CMS commissioned LHM to build a new online strategy that would position the company and its services. Some companies talk about customer service, at Central Mailing Services they deliver it continuously. We knew that customers had to understand this, but how could this message be conveyed?
The send
LHM set to work on a brand workshop and communications strategy that captured the culture of the company. Our aim for the new website and supporting material was to demonstrate how CMS live their brand. Our strategy resulted in the ‘Where service is central’ ethos featuring employees at the heart of the campaign.
The delivery
Customers are now welcomed by a friendly and usable website that shows the hard work and commitment of Central Mailing Services. The services are presented with core features and benefits, enabling the user to understand and learn how to improve their mailing campaigns.