• On the track

    LHM was appointed by Goodyear Dunlop to launch a Social Media campaign for Dunlop Tyres to increase brand awareness and social engagement with the brand through Facebook. We set to work on a free ticket giveaway for the British Touring Car Championship 2012 to promote events throughout the season, shown live on ITV4 with Dunlop Tyres as title sponsor.

  • Revving it up

    The Facebook campaign, featured in a customised tab provided a mechanism for users to enter to win two tickets to one of 10 BTCC 2012 race events throughout the country. For each race event we had 100 tickets to give away courtesy of Dunlop. With some very smart personalisation, the entrant’s surname and surname of the second ticket are featured on the back of driver’s jackets in the thank you screen providing a real surprise for users creating a viral buzz online.

  • The finish Line

    The campaign proved a real success, generating thousands of new Facebook followers and email subscribers to the Dunlop Tyres brand by using a simple idea and executing it with stunning visuals, video, driver standings and an intuitive sign up process.