• The charity

    Queen Elizabeth Hospital Charity came to us to help launch a new Cancer Appeal raising £10m for two specific items of equipment. A TomoTherapy TomoHD and a Cyberknife, required improving the accuracy of procedures at the Birmingham hospital.


  • The idea

    We set to work on a microsite that highlights how much money has been raised throughout the appeal. And presented users with a creative Q&A illustrative format throughout the site. This style sets the appeal apart from typical NHS websites, and makes for an enjoyable user experience, with the importance of fundraising as the central message.  

  • The delivery

    Donations are handled in a variety of ways to suit website visitors. The website includes many social media elements for interaction and shares, including Facebook, Twitter and YouTube video content to encourage donations. All sections are beautifully designed, easy to navigate, and following best practice to make the site user friendly.